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Threads, the social media platform from Meta I didn’t know I wanted or needed, is officially one year old – and I’m still using it. That’s quite an accomplishment.

Threads arrived on July 5, 2023, like an amiable social media savior. It didn’t do a lot, and owed much of its early success to Instagram, which helped seed membership by the millions. There was no desktop app, no GIFs, and not much sense to the organization of your feed (or control). But Threads was also clean, clear, and full of so much positive sentiment that it could feel almost Pollyannaish.

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