Mojo Vision, a maker of tiny micro-LED screens, has partnered with CY Vision to create next-generation heads-up displays for cars.
The companies will develop heads-up displays (HUDs) built with micro-LED technology that incorporate augmented-reality (AR) into automobiles. These HUDs will leverage AI and 3D imaging to provide drivers with an immersive and personalized driving experience with informative, line-of-sight overlays that promote driver safety and provide essential information.
Both automakers and consumers can benefit from AR HUDs, as a next-gen driving experience can be a major factor for consumers in the car buying process. HUDs have the ability to keep drivers’ eyes and focus on the road by visualizing information in the direct field of view — addressing a significant concern for today’s drivers as an estimated 25% of automotive accidents are caused by distracted driving.
HUD capabilities for enhanced driving
CY Vision HUDs provide the largest field of view and high-resolution images with 3D and AR capabilities.
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With up to 20 to 50 times more light efficiency than conventional systems, super high brightness, exceptional contrast and resolution, the images clearly and conveniently display important information
to the user. Additionally, CY Vision HUDs eliminate existing image degradation such as sunlight reflection
and color distortion.
These improvements are critical to the successful implementation and adoption of AR HUDs.
“The automotive industry is always looking for advancements in user experience, design and safety,” said Sandeep Ohri, CEO of CY Vision, in a statement. “AR HUDs have the opportunity to be the next big advancement in automotive technology, and the core total addressable market for HUDs is estimated to reach over $10 billion by 2034. We’re excited to add cutting-edge micro-LED to our existing solutions, expanding our offerings and serving our customers’ needs.”
Manufacturing benefits of micro-LEDs
In order for auto manufacturers to increase the integration of HUDs in the next generation of cars, the displays need to exceed manufacturer’s standards and guidelines. By mixing cutting-edge display technology with established semiconductor processes, micro-LED technology provides a cost and energy
effective opportunity to advance the development and implementation of high-performance HUDs.
The small size of Mojo Vision micro-LEDs will help CY Vision design HUDs that integrate more seamlessly
with the car’s existing layout. As auto manufacturers continue to add more high-tech features to cars, managing energy consumption is critical.
Mojo’s display technology is five times to 10 times more efficient than LED-illuminated LCD displays, providing a more energy-efficient component. Mojo’s micro-LED technology will also help enable CY Vision’s HUDs to adapt to different sized windshields through software, and to not require luxury optical elements or films, creating notable cost savings.
“Automotive HUDs showcase micro-LED’s adaptability for being a superior display technology in multiple form factors,” said Nikhil Balram, CEO of Mojo Vision, in a statement. “Micro-LEDs provide high performance without being obtrusive to structure and design. HUDs that will redefine the marketplace will require top-end resolution and quality, all of which micro-LED can provide at a cost-effective price point and low energy consumption.”
“For Mojo’s micro-LEDs, auto HUDs with CY Vision will be a significant advancement towards widespread commercialization of this type of display technology,” said Achin Bhowmik, former president of Society for Information Display (SID) and Mojo board member, in a statement.
Bhowmik added, “Automotive HUDs are the perfect use case for micro-LED technology as HUDs will significantly benefit from the size, energy use and display capabilities that micro-LEDs have to offer and will show the versatility and value of micro-LEDs in the display landscape. Technologies that combine safety and enhanced experience are extremely important, and micro-LEDs will enable HUDs to reach their full potential.”
Mojo Vision was originally trying to make futuristic AR contact lenses, but it pivoted into micro-LED displays for consumer, enterprise and government applications. It uses proprietary quantum-dot
technology to bring full color capability to its display platform.
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