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With “digital” now a key part of every aspect of business activity, the ability to deliver innovation at speed is do or die. In a highly competitive marketplace with growing expectations of customer experience, the timely release of top-notch digital products and services is no longer a bonus, it is fundamental to customer acquisition and retention. The smallest of delays might be the opportunity a competitor needs to gain market share and become the new disruptor.

This makes empowering software teams to deliver flawless digital experiences at speed and scale of great strategic importance. To achieve this, organisations need feedback to determine if the latest development will either function as intended, break core functionality or, even worse, fail in a real-world setting. Software testing, once perceived as an impediment to speed and innovation, has now become a critical component of development activity.

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