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Fintech and e-commerce platform Klarna is shopping around a handful of new features for its AI shopping assistant. Klarna’s AI now works as a chatbot employing OpenAI’s AI models to make shopping faster and adapt the experience to your preferences. The idea is to turn looking for a product or sale into a conversation and to adjust recommendations from Klarna to better match what you like. 

Klana envisions its AI chatbot as a kind of personal shopper you can talk to like a human being. If you have specific requests based on particular details of a product or how well it is rated, the assistant can get together a list that’s more narrowly tailored than searching by keywords. The AI will also curate reviews, chart price changes, and otherwise take the initiative in its responses. You can then make the purchase through Klarna’s app.

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