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Here’s a secret. The industrial metaverse isn’t dead. Rather, it’s taken the form of projects for OpenUSD, the universal 3D data interchange framework for things like digital twins.

Nvidia today announced major advancements to Universal Scene Description, or OpenUSD, that will expand adoption of the universal 3D data interchange framework to robotics, industrial design and engineering, and accelerate developers’ abilities to build highly accurate virtual worlds for the next evolution of AI.

“This Siggraph I’m excited to announce Nvidia is bringing generative AI to OpenUSD. We built the world’s first generative AI models that can understand OpenUSD-based language, geometry, materials, physics and spaces,” said Rev Lebaredian, vice president of Omniverse and simulation technology at Nvidia, in a press briefing.

Through new OpenUSD-based generative AI and Nvidia-accelerated development frameworks built on the Nvidia Omniverse platform, more industries can now develop applications for visualizing industrial design and engineering projects, and for simulating environments to build the next wave of physical AI and robots.

The company made the announcements during Nvidia CEO Jensen Huang’s talk at the Siggraph computer graphics conference in Denver, Colorado.

The new offerings include Nvidia NIM microservices for AI models that can generate OpenUSD language to answer user queries, generate OpenUSD Python code, apply materials to 3D objects, and understand 3D space and physics to help accelerate digital twin development. In addition, new USD connectors to robotics and industrial simulation data formats and developer tools let users stream massive, fully Nvidia RTX ray-traced datasets to Apple Vision Pro.

“The generative AI boom for heavy industries is here,” said Lebaredian. “Until recently, digital worlds have been primarily used by creative industries; now, with the enhancements and accessibility Nvidia NIM microservices are bringing to OpenUSD, industries of all kinds can build physically based virtual worlds and digital twins to drive innovation while preparing for the next wave of AI: robotics.”

Generative AI comes to USD With Nvidia NIM

The world’s first generative AI models for OpenUSD development, developed by Nvidia, will be available as Nvidia NIM microservices. The models enable developers to incorporate generative AI copilots and agents into USD workflows, broadening the possibilities in 3D worlds and helping speed the adoption of USD across a new range of industrial sectors, like manufacturing, automotive and robotics.

“Omniverse is a platform for developing and deploying physically based industrial digitalization applications. It’s the feedback loop for AI to test and validate their skills before being deployed to the real world,” Lebaredian said in a press briefing.

Omniverse is being used at over 10,000 companies now and 30 companies are contributing to OpenUSD.

“On the 3D side, we have a pretty good sense of where we want to be in terms of constructing 3D virtual worlds, making it easy for people to construct them using these AI. But we’re still not there yet. Creating 3D worlds is really, really hard,” Lebaredian said. “So we pay very close attention to what’s happening in the research side of this.”

The microservices available in preview are:

  • USD Code NIM microservice — answers general knowledge OpenUSD questions and automatically generates OpenUSD-Python code based on text prompts that can then be inputted into an OpenUSD viewing app, such as usdview from Pixar, or an Nvidia Omniverse Kit-based application to visualize the corresponding 3D data.
  • USD Search NIM microservice — enables developers to search through massive libraries of OpenUSD, 3D and image data using natural language or image inputs.
  • USD Validate NIM microservice — checks the compatibility of uploaded files against OpenUSD release versions and generates a fully RTX-rendered, path-traced image, powered by Nvidia Omniverse Cloud APIs, or application programming interfaces.

Newly announced microservices that will be available soon are:

Nvidia fVDB mesh generation
  • USD Layout NIM microservice — enables users to assemble OpenUSD-based scenes from a series of text prompts based on spatial intelligence.
  • USD SmartMaterial NIM microservice — predicts and applies a realistic material to a computer-aided design object.
  • fVDB Mesh Generation NIM microservice — generates an OpenUSD-based mesh, rendered by Omniverse Cloud APIs, from point-cloud data.
  • fVDB Physics Super-Res NIM microservice — performs AI super resolution on a frame or sequence of frames to generate an OpenUSD-based, high-resolution physics simulation.
  • fVDB NeRF-XL NIM microservice — generates large-scale neural radiance fields in OpenUSD using Omniverse Cloud APIs.

Foxconn, a global manufacturing leader with more than 170 factories worldwide, is already benefiting from Nvidia’s computing platform, using NIM microservices and Omniverse to create a digital twin of a factory under development.

“Digital twins will help us accelerate the next wave of industrial manufacturing and autonomous machines,” said Zhe Shi, chief digital officer at Foxconn, in a statement. “Nvidia Omniverse and the new NIM microservices will democratize the ability to develop digital twins and help our teams build physically
based virtual factories faster than ever.”

WPP is an advocate for OpenUSD technology.

WPP, a world leader in marketing and communications services company, is an early adopter of USD Search and USD Code NIM microservices, implementing them in its generative AI-enabled content creation pipeline, built on Nvidia Omniverse, for customers such as The Coca-Cola Company.

“The beauty of the innovation is how compatible it is with the way we work, and that it leverages open standards — accelerating not only future work, but allowing us to continue to build on and extend the usefulness of all our previous investments in standards like OpenUSD,” said Stephan Pretourius, chief technology officer at WPP. “Using Nvidia NIM microservices with Nvidia Omniverse has made it possible for us to launch innovative new production tools with companies like The Coca-Cola Company at unprecedented speed.”

“A designer or artist builds a ground truth 3D scene that conditions the generative AI. They assemble their scene in Omniverse, which lets them aggregate brand approved assets like a Coke bottle and various models for props and the environment into one scene,” Lebaredian said. “They place their scene exactly how they want and render the view they want. Then they take this 2D render and feed it into edify image or any other image generator along with the text prompt. The result is an upraised version of the basic stage when they want to move their bottle or plate of wings to a specific place. They do it in Omniverse and re-render the view, then reproject the AI.”

He added, “This results in a controllable and collaborative content creation process. WPP, the world’s largest market agent marketing agency, is the first to adopt this workflow. Using it with the Coca Cola company to scale its global advertising campaigns.”

USD connectors bring generative AI to more industries

A series of new USD connectors for robotics data formats and streaming to Apple Vision Pro opens the portals of OpenUSD interoperability and advanced authoring to more industries.

Nvidia and Siemens, a global leader in industrial automation and software, are extending their collaboration to facilitate more industrial workloads using OpenUSD. Siemens will integrate OpenUSD pipelines with its Simcenter portfolio of simulation technologies to support evidence-based decision-making and collaboration among key stakeholders.

This integration enables high-fidelity, real-time, photorealistic visualization of complex simulation data, providing deeper insights into a product’s performance within its real-world operating environment. The work will build on Siemens’ efforts to incorporate Omniverse into its Teamcenter Product Lifecycle Management portfolio.

Nvidia also released a connector from Unified Robotics Description Format to OpenUSD, letting roboticists seamlessly bring their robot data across applications, including for design, simulation and reinforcement learning.

To further advance OpenUSD ecosystem expansion, Nvidia announced the OpenUSD Exchange software development kit, enabling developers to build their own robust OpenUSD data connectors.

New developer tools and APIs to stream large-scale OpenUSD scenes from an application built on the Omniverse platform to Apple Vision Pro via the Nvidia Graphics Delivery Network are now available in early access.

“OpenUSD is revolutionizing the way we create and interact with 3D content,” said Steve May, chief technology officer of Pixar and chairman of the Alliance for OpenUSD (AOUSD), in a statement. “Now, with these new services and APIs for OpenUSD built by Nvidia, we expect to see accelerated growth and adoption of USD, paving the way for new users and industries to more easily engage with our ecosystem.”

OpenUSD ecosystem momentum

Last year, Nvidia cofounded the AOUSD along with Pixar, Adobe, Apple and Autodesk. Through AOUSD, Nvidia and other collaborators have announced a new OpenUSD release, progress on an OpenUSD core specification and new members.

Availability

The USD Search, USD Code and USD Validate NIM microservices are available in preview on the Nvidia API catalog. The OpenUSD to URDF connector is now available with Nvidia Isaac Sim.

Developers can get started integrating generative AI into OpenUSD workflows with new Omniverse developer tools and a reference workflow for building a generative AI-enabled synthetic data pipeline with OpenUSD.

Learn more about the latest in generative AI and accelerated computing by tuning in to Nvidia founder and CEO Jensen Huang’s fireside chats at Siggraph, the premier computer graphics conference, running through Aug. 1 in Denver.


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